TikTok
TikTok ads, connected to the rest of your advertising.
TikTok places short vertical video in the feed people already watch. For a South African business, the question is whether the offer can be shown clearly in a format that feels at home there.
FromR599per month · priced in Rands · month-to-month
What this channel is good at.
Delivery responds to signals such as watch time and engagement as well as your campaign settings. Give people a clear reason to keep watching, then judge the channel by the enquiries or online sales it produces.
In-feed video
Your ad appears inside the For You feed, between the videos people came to watch. This is the main way businesses advertise on TikTok.
Vertical, sound-friendly
Full-screen video designed for vertical, sound-friendly viewing. The message should still make sense quickly and feel made for the feed.
The first two seconds
An early hook helps people understand why they should keep watching. Show the problem, product or result without a long introduction.
Made for the feed
Simple footage can suit the format when it is clear and relevant. Production quality does not replace a useful offer and message.
And why it is harder than it looks.
Creative needs refreshing
Short-form video can lose attention as people see it repeatedly. Plan several useful angles instead of relying on one perfect ad.
It is a separate account to set up
TikTok has its own advertising account, ad manager and reporting setup, on top of whatever you already run on Meta and Google.
Audience fit needs evidence
Age alone does not decide whether TikTok fits. Your offer, location and the enquiries or sales the campaign produces are better guides.
Video production can become the bottleneck
The campaign still needs footage, a clear opening and a next step. A repeatable process makes testing new versions easier.
Fit
Who this usually suits.
- Businesses with something visual to show being made, fixed or done
- Products and services with an offer people can understand quickly
- Businesses adding another channel alongside Facebook, Instagram or Google
- Businesses willing to post something imperfect rather than nothing
In the platform
How AI Ad Engine handles it.
Build with guidance
Start with your offer and customer, then use AI assistance to shape the campaign and copy.
Manage from one place
Keep this channel alongside your other advertising instead of opening another disconnected dashboard.
Track every enquiry
New leads enter the CRM, where conversations and next steps stay organised.
Follow performance through
See spend, enquiries and each lead’s progress towards a sale together.
Plans
Two ways to run it.
Scale
R599
Self-service · per month
For hands-on business owners who want to create, manage and track their own advertising from one place.
Dominate
R1,599
Done-with-you · per month
For businesses that want the full platform plus hands-on help to plan, build and launch their campaigns.
Advertising spend is separate. Your AI Ad Engine subscription does not include the actual advertising budget paid to Meta, Google or TikTok.
Do I need a TikTok following to advertise on TikTok?
No. Paid campaigns do not require an established organic following, although your account and ads still need to meet TikTok's requirements.
Is my TikTok ad budget included in the subscription?
No. Your AI Ad Engine subscription and your advertising spend are separate. The money for the ads themselves is billed to you by TikTok.
Do I have to appear on camera?
No. Plenty of business advertising on TikTok shows the work, the product or the result rather than a person talking.
Can I run TikTok ads alongside Facebook and Google?
Yes. AI Ad Engine covers Facebook, Instagram, Google and TikTok from one login, so campaigns are launched and watched in the same place.
Is TikTok worth it for a local business?
It depends on your industry, your market and your offer. Individual results vary and nothing here is a guarantee, which is exactly why starting small and measuring matters more than committing a large budget upfront.
The other channels.
Facebook & Instagram ads
Facebook and Instagram use Meta’s advertising system. Run one campaign across both, with control over who sees your ads and where they appear.
Google ads
Google Search reaches people after they type a need into a search box. The job is to match their wording, location and next step with a relevant ad and landing page.
Versus a marketing agency
What you give up and what you get back when the retainer goes away.
Individual results vary. Past performance and customer case studies do not guarantee future results.